Lenticular Image LLC

Why Should I use lenticular over conventional printing?

According to a TIME Magazine study of mass-circulation of 3D advertising vs. conventional print advertising
- 96% of the TIME magazine readers recalled seeing the 3D ads.
- 91% reported reading more than half of the article that the ad was attached to
(30-40 % is typical for flat conventional print ads).
- 72% retained a distinct association between the 3D ad and the company that placed the ad, and its services.
- 69% of the readers were favorably disposed towards the 3D ad, compared to a mere 14% favorable rating among those exposed to the same ad in flat print.
- 62% of the readers responded that it increased their appeal to the company that placed the ad.

EASTMAN Kodak conducted a mass study of a 3D display in malls. There were several 3D displays showing in different areas in the mall.
- 58% of the stores’ customers remember seeing the display when asked.
- Only 7% recall seeing one of the traditional 2D displays.
- When used in conjunction with stores in the mall, the stores saw sales increase by up to 12%.
- Customers were drawn to the stores with the 3D displays.
- The stores that had the 3D displays showing indicated they had a 34% increase of consumer traffic within the stores.

A well-known (alcoholic) beverage company used a 3D display in conjunction with their product, located in 3 test stores. During the research, they randomly asked consumers that selected their product the reason for their purchase.
- 21% of the consumers stated that they normally do not drink that brand, but because the display was so unique, they thought they would give it a try.

When the test was completed the Beverage Company returned to the test stores (15 days later) and asked consumers if they remembered the 3D display.
- 91% of the consumers recalled seeing the display
- 31% asked about the product
- 34% could not recall what the competitors display (conventional 2D printed) looked like
- 1.3% demonstrated a change in brand loyalty